Well let’s begin with the good since it is the first on the list, there are many CRM solution vendors out there. One good feature that every one seems to share is the incoming 1-800 phone tracking capabilities, any respectable CRM solution will offer this feature of recorded phone call from their targeted 1-800 numbers for advertising tracking purposes. The CRM solution providers often are partnered with a voice over IP solution provider to offer their clients this service. Voice over IP call tracking got to be one of the biggest improvements found in today’s CRM or DMS systems for dealers. Another good feature is sales reporting and performance tracking, almost all of the CRM solution vendors offers some sort of way to track their advertising spending, or sales performance. This can go as far as Read More…
06.27.10 | Autos | iwellbc
Today’s business intelligence is not only about your competitors, it is also a reflection of yourself in the business world. Knowing what your competitor’s strength and weaknesses are not enough, but what about your own performances? Are you spending the right amount for advertising that is the most effective? Are you sending valuable leads to a bad sales person? Most of all are you losing out on business opportunities? All these mind boggling questions can be found in a well formed and developed CRM solution. Because after all it is all about good data mining and data manipulation techniques that can offer you the answer. With the help of a good automotive CRM solution you can truly maximize your business potential.Let’s take for advertising spending for example. By asking your online customers the right question at Read More…
06.27.10 | Autos | iwellbc
Online traffic is the frequency of the visits to your automotive website which is your virtual showroom similar to number of potential customers who visit your offline showroom. Online traffic is as important as people who visit your brick and mortar showroom. As there is cut-throat competition online, your automotive website needs support to generate quality online traffic by making it more visible online to the potential customers.Increasing the website’s visibility online needs to implement certain methods that can ultimately boost online traffic to the website.Search Engine MarketingSearch Engine Marketing (SEM) is a combination of various tools to increase the visibility of your site online. Pay-Per-Click (PPC) advertising is one of the tools that can increase the website traffic. PPC channels the targeted traffic to your site efficiently. Apart from this, you can also consider Video Read More…
06.23.10 | Autos | iwellbc
The need to monitor automotive dealers’ brand image online is increasingly imperative, as 75% of new vehicle buyers in 2008 used the Internet during their buying process. According to J.D. Power and Associates Automotive Internet Roundtable report, investment in high-quality digital and social media content is essential to change customer perceptions of a brand, as well to raise brand awareness and consideration levels. Social media is the latest and the fast growing marketing and communication tool online.Social media marketing improves automotive dealers’ online reputation through building close rapport with the existing as well as potential customers. The points below discuss why social media management is important for an automobile dealer’s online marketing strategy.Happening marketing toolIt is evident that social networking online has brought a drastic change in how we communicate online. Many of us have at Read More…
06.8.10 | Autos | iwellbc
Nowadays, the automotive dealers understand how important the role of websites and online browsing for getting new business is. This has definitely played a very important role in the establishment of the online car shopping. Online auto dealings have given an impetus to business tremendously which implies that auto business leads must be availed in a sufficient manner. The dealer’s site needs to be very comprehensive so that there is no scope of any flaw when it comes to bidding for the right automotive buy leads. The Automotive buy leads are very comprehensive to attain through various websites that have recently gained the online platform. A business owner or the one who is planning to set foot in the industry can reap immense benefits from these online portals including instant communications, no time constraints, Read More…
06.7.10 | Autos | iwellbc