Well let’s begin with the good since it is the first on the list, there are many CRM solution vendors out there. One good feature that every one seems to share is the incoming 1-800 phone tracking capabilities, any respectable CRM solution will offer this feature of recorded phone call from their targeted 1-800 numbers for advertising tracking purposes. The CRM solution providers often are partnered with a voice over IP solution provider to offer their clients this service. Voice over IP call tracking got to be one of the biggest improvements found in today’s CRM or DMS systems for dealers. Another good feature is sales reporting and performance tracking, almost all of the CRM solution vendors offers some sort of way to track their advertising spending, or sales performance. This can go as far as Read More…
06.27.10 | Autos | iwellbc
Wait a second, a CRM solution for my dealership supposes to help me make more profit, easy to use and help me to organize files better. How can it work against me? Well you are in for a treat for some of the hidden problems your CRM solution vendor wouldn’t tell you. Let’s put aside about the outrageous price tag for a moment, just focus on the tools, features and programming logic. Most of today’s automotive CRM solution are all web based, worse yet they are designed by the ex-car sales manager who has absolutely no training or education in computer science or programming languages. The product is usually produced by developers or application programmers who have no clue of automotive business. This gap in knowledge and experience can result in some poorly developed web portals Read More…
06.26.10 | Autos | iwellbc
So for the past 15 years you have been managing your inventory through paper and pen, and for the last 2 years you have moved to an Excel spread sheet to do the same job. Now you are ready for a full blown CRM solution that can update your inventory instantaneously to your website, and get instant traffic and sales calls. But you are not sure which CRM solution to go with? If you have thought about this transition, you have probably realized you have out grown your spread sheet. Now you are ready for more, more than just recording the year, make and model of your inventory, more than just selling price and how many days this car has been in stock. Generally speaking if you have more than 3 sales people employed for your Read More…
06.26.10 | Autos | iwellbc
Welcome back to the eighth edition of our automotive SEO articles. In this article we will explore some of the good SEO practices in the area of social media. Using social media to promote your web site is a relatively new concept, it is only after the launch of YouTube, Facebook, and Twitter the SEO community realized the importance of this form of web optimization. SEO in essence is to build inbound links and a good reputation for your web site, with proper optimization techniques applied Google will recognize and confirm your web site’s identity and importance. This process takes time, but there are few short cuts in social media circle you can use to obtain a relatively quick result. Because social media is build with this in mind, these types of systems are easily connected Read More…
06.25.10 | Autos | iwellbc
Welcome back to our second part of automotive SEO series, in this article we will explore the proper usage of Meta tags, and what role does your Meta tags play when it comes to Google ranking. You may have heard of the term “meta tags”, it is HTML language, or Hyper Text Markup Language the basic building blocks of today’s internet itself. Meta means data in the computer world, and tags describe the basic building block of a HTML component. In HTML language everything is paired as tags, you have your body tag, head tag, html tag and so on. Each opening tag will be required to have a close tag. It is a loosely typed language therefore missing tags will not cause a system crash. But in the eyes of Google a properly formed tags Read More…
06.18.10 | Autos | iwellbc