C.R.M is the short for Customer Relationship Management it is a software that posses the quintessential capabilities for an automotive dealership to maintain a good relationship with their existing or new customers. In a nut shell the CRM is designed to sort, filter, and management customer’s information in an effective way. It has some eerie resemblance to a well known software everyone uses on a daily basis called “Microsoft Outlook”. There are some key differences between a CRM and a DMS, don’t get caught up in the big words. A DMS system or Dealer Management Software should have a build in CRM capabilities, and in addition some functionalities a CRM can not offer. But today we are going to focus solely on the CRM aspect of the technology. When choosing a CRM service provider, the customer Read More…
06.28.10 | Autos | iwellbc
Wait a second, a CRM solution for my dealership supposes to help me make more profit, easy to use and help me to organize files better. How can it work against me? Well you are in for a treat for some of the hidden problems your CRM solution vendor wouldn’t tell you. Let’s put aside about the outrageous price tag for a moment, just focus on the tools, features and programming logic. Most of today’s automotive CRM solution are all web based, worse yet they are designed by the ex-car sales manager who has absolutely no training or education in computer science or programming languages. The product is usually produced by developers or application programmers who have no clue of automotive business. This gap in knowledge and experience can result in some poorly developed web portals Read More…
06.26.10 | Autos | iwellbc
As times change and technology advances, so do automotive marketing practices. For quite some time, many dealers depended solely on television commercials, newspaper advertisements and direct mail to attract customers. As the internet and social media markets grow, more dealers are signing onto using the Internet as their primary marketing tool, and with good reason. It is crucial that you maximize the effectiveness of your internet marketing to ensure that your dealership’s success grows with the ever changing marketing techniques. The number one most effective way to do this is by using live dealer chat software on your website. Many dealers do not see the need to incorporate a dealer chat function onto their website. They seem to be comfortable in their current automotive marketing practices and adopt the attitude: “If it isn’t broke, don’t fix Read More…
06.25.10 | Autos | iwellbc
Whether it’s about automotive warranty or auto repair, one needs to go to repair facility for routine maintenance to keep their vehicle in top operating condition. There are several private auto warranty service providers all over the world and the warranty services will be done not only on a regional bases, but also world wide with franchisee or with branches. The automotive warranty service provider gives service with good offers and provides service at an affordable cost. In this competitive world one could find several auto warranty service providers and one needs to choose the best among them for their specific vehicle and financial needs. Here are some of the tips to choose the best automotive warranty service provider in your local area. Check whether the auto warranty provider is well experienced in the Read More…
06.23.10 | Autos | iwellbc
Can that really happen? What do you mean by taken hostage? Well folks after running my web and software development company for the past 5 years, I have encountered so many clients who have some major beef with their web design and hosting companies. It seems when you are opening or running an automotive dealership, the design company automatically charges you three to fives times more just because they think they can get away with it. There are few specialty web design companies that focuses on automotive web services, they can charge you anywhere from $6000 to $12000 to develop a dynamic web site. They usually will require 50% upfront, and after receiving the money their design team will produce a mock up for your approval. These companies can take up to 60 days to deliver Read More…
06.22.10 | Autos | iwellbc